SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recente berichten
- Is Search Engine Submission Necessary? april 17, 2014
- Can Any Inbound Linking Hurt My Ranking? april 17, 2014
- The Importance of Anchor Text in Back-links april 17, 2014
Leave a Comment
Je moet inloggen om een reactie te kunnen plaatsen.
Pingback: is tizanidine hydrochloride a narcotic
Pingback: periactin side effects in children
Pingback: artane aquatics opening hours
Pingback: cyproheptadine classification
Pingback: how to get ketorolac without rx
Pingback: zanaflex average dose
Pingback: where can i buy cheap toradol
Pingback: presentaciones de lioresal
Pingback: baclofen sivuvaikutukset
Pingback: meloxicam postoperative pain
Pingback: maxalt-mlt 10 mg wiki
Pingback: can i take ibuprofen with sumatriptan succinate
Pingback: mobic adderall interaction
Pingback: rizatriptan benzoate mexico
Pingback: imuran tablets for dogs
Pingback: cerotti antinfiammatori al piroxicam
Pingback: imdur headaches
Pingback: azathioprine for multiple sclerosis
Pingback: can i order cheap pyridostigmine without rx
Pingback: amitriptyline hydrochloride side effects
Pingback: co to jest mestinon
Pingback: indomethacin generic brand
Pingback: cilostazol bradycardia
Pingback: what side effects does elavil have
Pingback: what are the dangers of taking diclofenac?
Pingback: mebeverine for irritable bowel syndrome
Pingback: buy generic imitrex canada
Pingback: using both tylenol motrin
Pingback: which ibuprofen gel
Pingback: how long does gabapentin take to work
Pingback: sulfasalazine dosage crohn's disease
Pingback: tegretol red spots
Pingback: carbamazepine and enzyme induction
Pingback: gabapentin ng
Pingback: celecoxib no brasil
Pingback: ic etodolac sa 500 mg
Pingback: celebrex antidepressant
Pingback: how much tadalafil should i take
Pingback: what is better tadalafil or sildenafil
Pingback: best rx pharmacy port charlotte fl
Pingback: gabapentin discount pharmacy
Pingback: online pharmacy sildenafil citrate
Pingback: codeine india pharmacy
Pingback: tadalafil lower blood pressure
Pingback: what happens if a woman takes tadalafil
Pingback: pharmacy program online
Pingback: vardenafil dosage medscape
Pingback: vidalista black 80mg tadalafil
Pingback: u s pharmacy online
Pingback: how much sildenafil is too much
Pingback: lexapro coupons pharmacy
Pingback: does cialis work better than viagra
Pingback: generic vardenafil rite aid
Pingback: sildenafil 100mg how long does it last
Pingback: online lortab pharmacy
Pingback: india online pharmacy viagra
Pingback: levitra half life
Pingback: cialis vs sildenafil
Pingback: tadalafil 20 mg tablet
Pingback: difference between viagra and levitra
Pingback: best online pharmacy xanax
Pingback: cheap levitra
Pingback: rasa research tadalafil reviews
Pingback: cialis 5mg
Pingback: sertraline and sildenafil together reddit
Pingback: sildenafil cream
Pingback: sildenafil citrate 25mg
Pingback: sildenafil sublingual
Pingback: hims sildenafil review
Pingback: discount prescription drug
Pingback: tadalafil with alcohol
Pingback: levitra goodrx
Pingback: side effects of viagra
Pingback: vardenafil 75mg subliguanl
Pingback: hardcore porn
Pingback: porno
Pingback: 3000mg prednisone
Pingback: generic prednisone cost
Pingback: farmacias online seguras en espaГ±a
Pingback: п»їfarmacia online espaГ±a
Pingback: starzbet
Pingback: starzbet
Pingback: boots pharmacy viagra
Pingback: best online mexican pharmacy
Pingback: overnight pharmacy 4u viagra
Pingback: sikiÅŸ
Pingback: anal porno
Pingback: hardcore porn
Pingback: sex historie
Pingback: porn
Pingback: sex
Pingback: sex
Pingback: trazodone for dogs without vet prescription
Pingback: doxycycline monohydrate side effects
Pingback: can i drink alcohol while taking valacyclovir
Pingback: why use lisinopril and metoprolol together
Pingback: cephalexin interactions
Pingback: does keflex treat sinus infection
Pingback: nursing interventions for ampicillin
Pingback: is tamoxifen a chemo drug
Pingback: alternatives to provigil and nuvigil
Pingback: how long does ciprofloxacin stay in your system
Pingback: how long does lyrica take to kick in
Pingback: does metformin cause diarrhea
Pingback: amoxicillin 875-125
Pingback: augmentin sinus infection
Pingback: neurontin pain pills
Pingback: child porn
Pingback: can you buy stromectol over the counter
Pingback: price of ivermectin tablets
Pingback: ivermectin tablet 1mg
Pingback: where to buy female viagra pill
Pingback: ivermectin oral 0 8
Pingback: vardenafil 10
Pingback: ivermectin tablets
Pingback: ivermectin iv
Pingback: cheap genuine viagra
Pingback: para que es cialis tadalafil 20 mg
Pingback: sublingual vardenafil
Pingback: tadalafil xtenda 20 mg
Pingback: sex historie
Pingback: viagra pharmacy checker
Pingback: stendra vs levitra
Pingback: costa rica pharmacy viagra
Pingback: buy levitra price
Pingback: sildenafil 100mg how to take
Pingback: sildenafil blood pressure
Pingback: blue sky peptide tadalafil review
Pingback: cialis online pills
Pingback: child porn
Pingback: child porn
Pingback: child porn
Pingback: grandpashabet
Pingback: tizanidine pills 4 mg
Pingback: what is the difference between celebrex and voltaren?
Pingback: breastfeeding synthroid
Pingback: normal dose of tamsulosin
Pingback: sitagliptin efficacy
Pingback: venlafaxine er 37.5
Pingback: ivermectin 200 mcg
Pingback: spironolactone jerawat
Pingback: porn
Pingback: protonix drip
Pingback: repaglinide wiki
Pingback: robaxin side effects
Pingback: wirkung actos
Pingback: abilify withdrawal symptoms
Pingback: acarbose preisvergleich
Pingback: remeron for appetite in elderly
Pingback: semaglutide unrefrigerated
Pingback: bupropion vs buspirone
Pingback: celecoxib side effect
Pingback: is celebrex a blood thinner
Pingback: buspar depression
Pingback: what is aspirin for
Pingback: amitriptyline dosage for anxiety
Pingback: aripiprazole side effects
Pingback: allopurinol kidney side effects
Pingback: citalopram and weight gain
Pingback: expired contrave
Pingback: does flexeril show up on a drug test
Pingback: can i take tylenol with diclofenac
Pingback: can i give my dog augmentin 875
Pingback: tendon rupture associated with simvastatin ezetimibe therapy
Pingback: flomax 350 mg granulato indicazioni
Pingback: cozaar side effects mayo clinic
Pingback: another name for diltiazem
Pingback: what does depakote do
Pingback: how long does it take for effexor to work
Pingback: ddavp cpt code
Pingback: amoxicillin for strep throat
Pingback: porno izle
Pingback: bactrim for skin infection
Pingback: antibiotics bactrim
Pingback: ciprofloxacin 500 mg for tooth infection
Pingback: is cephalexin good for ear infection
Pingback: porn
Pingback: child porn
Pingback: porn
Pingback: porno izle
Pingback: duloxetine side effects itching
Pingback: gabapentin tga
Pingback: best price for real viagra
Pingback: cymbalta liver damage lawsuit
Pingback: should i take keflex with food
Pingback: is fluoxetine safe
Pingback: escitalopram vs venlafaxine
Pingback: lexapro tinnitus
Pingback: metronidazole paediatric
Pingback: is cephalexin the same as clindamycin
Pingback: zoloft safe for pregnancy
Pingback: ubat rybelsus malaysia
Pingback: can i take 2 rybelsus
Pingback: que es semaglutide
Pingback: lasix impotenza
Pingback: saxagliptin-metformin hcl
Pingback: lisinopril antihistamines
Pingback: how does lyrica work for nerve pain
Pingback: nolvadex iskustva
Pingback: valacyclovir strength
Pingback: gabapentin gluten
Pingback: flagyl directions
Pingback: bactrim sickness
Pingback: tadalafil softsules tuf 20
Pingback: liquid tadalafil dosage
Pingback: what is cialis pill
Pingback: cialis black
Pingback: where to purchase female viagra
Pingback: viagra for sale in united states
Pingback: buy sildenafil citrate
Pingback: generic viagra price canada
Pingback: sildenafil generic 5mg
Pingback: generic sildenafil without a prescription
Pingback: tadalafil 5mg tab
Pingback: nearest drug store
Pingback: cialis otc 2017
Pingback: how can i get viagra without a prescription
Pingback: sildenafil compare prices
Pingback: cialis 200 mg no prescription
Pingback: zyrtec d behind pharmacy counter
Pingback: online pharmacy reviews
Pingback: cheap online tadalafil
Pingback: tadalafil citrate liquid
Pingback: cialis softtabs online